You’ve heard the saying “content is king”. It’s true, content you craft and produce is your most powerful weapon in the fight to convert audience attention into revenue. And, the more creative you are with your content you can easily find success with social media and SEO. These key marketing tools seem to work the hardest, and they’re where your content marketing expertise can really shine.
Audio & video transcripts are a terrific way to help content marketers work with their content, when the time comes, to make sure they choose the right voice to get to the topic. Audio and video transcripts can help make sure viewers fully understand and appreciate the elements of the topic being covered. Transcripts can also help recipients analyze content in real time.
Transcripts can help enhance your content and explain topics in ways that are easier to understand than original audio messages. Recent research has shown that transcripts can be an even better way for customers to understand your brand and your message. Embed on your website your marketing videos and audio files. Make it easier with an interactive transcript for your audience to skim and consume your material. For dissemination on various channels, transcripts may also be formatted into different digital properties. For example, to create a presentation, you can extract relevant information from the transcripts (or add a video with transcripts using video transcription services) that you can distribute on other platforms to your followers.
Artificial intelligence in content marketing is becoming a reality. Artificial intelligence is revolutionizing the way we work, operate and live, but how does AI help in content marketing?
Automated transcription tools powered by AI not only automate the manual transcription of conversational content, they can also helps marketers to create organized and effective content for editorial staff to use and analyze. Instead of having editorial staff inputting the entire text, the transcription features let them do the job easier and more efficiently, so that they can focus on other features of the article, like imagery, charts, and graphics. And publishing customers can audit their content and prioritize metrics that reflect the way users want to consume it.
Marketers’ AI transcription is an under-used and highly useful method that gives back the time urgently needed by marketers. Their time is better spent elsewhere, no matter how quickly one may type: the task of a marketer is to market, not to transcribe.
It’s important to make it searchable if you record podcasts, webinars, YouTube videos, and other audio-visual material to advertise your services. Search engines such as Google do not explicitly crawl through your audio and video files, but they can crawl through your text. Luckily, all you have to do is provide your file with a transcript as a summary and it’s over!
Artificial Intelligence in Content Marketing can be a game-changer, improving data collection, analysis, transcription and response across the breadth of content. And with a level of attention that AI tools lack, content providers are sure to find a means to embrace and refine their AI services
How about you? How do you use AI in content marketing? Or how does AI help to get better results for your business? Sound off in the comments below!