• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Crypto Currency
  • Technology
  • Contact
NEO Share

NEO Share

Sharing The Latest Tech News

  • Home
  • Artificial Intelligence
  • Machine Learning
  • Computers
  • Mobile
  • Crypto Currency

Can we finally trust Artificial Intelligence on Brand Safety matters?

January 22, 2021 by systems

Understand video like humans do

Thus, understanding the context of appearance becomes key in Brand Safety and this explains why video understanding automation is the ultimate tool for media stakeholders. A fake terrorist in a comedy could easily dress exactly like a reel one but would this video content be considered as apology for terrorism? Whether nudity is displayed in a serious documentary or an erotic movie can completely change our perception of nudity and its severeness. As for weapons, footage of a school shooting could not be put at the same level as displaying military troops equipped with guns marching during a parade. It’s all about context of appearance.

This is where the game becomes tricky. As of today, some companies do a fairly good job using A.I to analyze semantic, image or sound and get a fair assessment of the context. Video is the next level as it requires combining many various kinds of learnings, from the easiest ones (a plastic gun used by a kid is not a real gun) to the toughest cases (one could as well drink whisky in a water glass and water in a wine glass, how to make the difference?).

Let us take a single example of textbook Brand Safety to understand issues that are raised with video and context : promotion and advocacy of alcohol use. Display of alcohol bottles and products are rather easy to identify. Most times, shapes, logos, and colors really help the algorithm detect what is alcohol and what is not. But when it comes to drinking in other containers, behavioral understanding is necessary : drinking shots at a party, playing a beer game on a ping-pong table, or simply pouring translucid alcohol in a plain glass are as many examples as possible that require understanding that context is most likely to be displaying alcohol. Identifying someone being drunk without even identifying alcohol creates new difficulties, based on body movement, facial expressions, voice, overall context.

Alcohol identification is not just a matter of detecting beer glasses

In the end, it all comes down to levels of understanding, as we humans do. Eventually, algorithms can help brands make assumptions on the context of a video, thus helping them assess the true necessity to reject a video.

Filed Under: Artificial Intelligence

Primary Sidebar

Stay Ahead: The Latest Tech News and Innovations

Cryptocurrency Market Updates: What’s Happening Now

Emerging Trends in Artificial Intelligence: What to Watch For

Top Cloud Computing Services to Secure Your Data

The Future of Mobile Technology: Recent Advancements and Predictions

Footer

  • Privacy Policy
  • Terms and Conditions

Copyright © 2025 NEO Share

Terms and Conditions - Privacy Policy