None of the many emerging technologies of the modern age has created as much wave as Artificial Intelligence (AI) has. Since its emergence, it has changed the modus operandi of companies and drive processes that have saved businesses both money and time
Many technological sectors have been using AI to build human-like features can create and present just what the client is looking for. But the truth is that AI is yet to be adopted by some organizations. Start-ups are now also adopting AI in a bid to create highly innovative solutions for their clients.
Have you ever thought about how much money you could save by using AI? You can actually have a chat bot to deal with online enquiries at any given time of the day, without having to employ a fully-fledged team of human customer support assistants to work round the clock and still spend more money to pay them
Believe me when I tell you that Artificial intelligence and automation can change your business, depending on the type of business you are involved in and your needs. most companies are using these technologies to save money, reduce employee turnover, improve customer service, and provide greater control and some of these companies include: healthcare, retail, travel, hospitality, banking, and transportation. A.I. can also help with business processes such as decision-making, search engine optimization, e-commerce, supply chain management, and manufacturing.
Here are reasons why your business should embrace and incorporate AI-enabled technology as part of your sales, marketing and overall business strategy.
It will save you big bucks
We’re not talking a few cents here, but big time cost-cutting in the long run. Some company CEOs and leaders have repeatedly underestimated the importance of employing the services of AI, due to the fact that the initial setup can be expensive but when you work it out in the long run, you won’t hesitate taking a leap.
Not only does it engage with your customer base in a highly personalized way, but it boosts your retention as well as conversions considerably.
Even if you are a small retailer with a small budget, you might struggle to offer discount offers but AI can predict and offer a discount on an enticing product that will bring in sales. Overall, it is a better return on investment and your bank account will be happy.
When it comes to marketing efforts, AI can provide assistance on practically any marketing channel including emails, SMS marketing as well as push notifications. It can forecast and establish the right time to distribute messages to every customer, boost your chances for engagement and ultimately improve the conversion rate.
Similarly, it will also identify the right marketing channels for every customer so you can target your clients at the right time with the right medium.
Saying AI can save you time and money is a bit of an understatement as it offers the full package.
It creates that personalized shopping experience
Remember that little corner store growing up, where the shop owner knew you by name and knew exactly what you liked? I bet you still look back fondly to that time as you felt that you had a personalized experience where the shop keeper went that extra mile.
Similarly, physical retailers go above and beyond the first name basis, and seek ways to remember the preferences of their loyal customers. Unfortunately the online shopping world was missing this personal touch, just until AI came onto the scene that is.
AI creates the tools to personalize your shopping experience by making it more accessible. Let’s put it this way. Unless you implement AI to your retail site, you will struggle to learn about your customers, their shopping as well as their purchasing behaviors.
It is for this very reason that AI can analyze their past actions to better envisage future behaviors. Remember that the online retail world is constantly evolving and your customers are bound to have higher expectations. AI is your sole savior in fulfilling these needs.
It will empower you by saving you time
You know the saying, “Time costs money”, and when you own a business, there never seems to be enough time. So how can AI save you time?
Well, let’s put it this way, a business is powered by people and hiring them costs a lot of time and money in itself. You would need people to provide an element of success but that also takes time.
Alas, small businesses usually don’t have the resources to boost efforts such as marketing, which is why AI can benefit greatly small companies by automating numerous tasks, provide valuable insights and reaching out to clients at the right time without requiring much effort on your part.
Overall, professional marketers can achieve results but they won’t be able to present you with round-the-clock work or effective and in-depth insights to target the right clients.
And this is only the tip of the iceberg. AI can provide various types of benefits based on businesses. Be it a hospital, a government agency or even a small retail shop, since it is built to be user-friendly, it has the potential to impact the industry.
Enkay tech can help you with various web aspects including Artificial Intelligence, Custom Software Development, web development as well as thorough web audits and maintenance. Get in touch with us today at [email protected] or by calling on 02080872877
IMPORTANCE OF ARTIFICIAL INTELLIGENCE
Customer service and support are some of the most important factors in maintaining customer satisfaction and reducing customer churn. For example, a customer might put in a support ticket and not hear back from you for hours. While this is understandable, some customers want their problem fixed now and will be dissatisfied when you take too long to assist them. You need to provide prompt customer service to keep your more difficult customers smiling, and AI can help you with that.
Which enhances your relationship with the customers and leads. Various tools collect data from your website, allowing users to have interactive conversations and get answers to frequently asked questions from bots. When a user can get their questions answered in an instant, they’re more likely to sign up, subscribe and buy.
CRM software is an important tool for small businesses to manage their interactions with current and potential customers. Typically it’s used to keep contact details up to date and track phone calls, emails, and other customer interactions. But AI can take your CRM to the next level.
AI has allowed Salesforce to build the world’s smartest CRM. Built into the Salesforce platform, Einstein can deliver predictions and recommendations based on your business processes and customer data. You can then use those insights to automate responses and actions to save time for your sales team and keep customers happy.
3. Get better results from marketing.
When you create an ad, the goal is to reach as many new leads as possible — not just any leads, but targeted leads. Before AI, you could create an ad on social media and hand-pick the demographics of the users you wanted to see the ad, like their age, location and profession. But what if you could do even better than that and create a more successful ad campaign with AI? Luckily, you can.
Facebook ads are now more effective than ever with the addition of AI. Facebook’s ad targets users who are interested in what you have to say, because they’re almost identical to your best existing customers.
4. Hire the best candidates.
Big businesses have a huge advantage when it comes to finding and recruiting top talent, but AI can help level the playing field. AI programs can gather data over time to learn the most effective hiring practices for your business. This includes where you find candidates, how you communicate with them, and even details on candidates’ work history and qualifications.
5. Automate repetitive tasks.
There are many ways that AI can improve your productivity by automating tasks. According to Accenture, AI can increase productivity by 40% and increase profits by 38%.
AI can be used to compile reports and do basic accounting. Scheduling and keeping up with meetings can also be a hassle — AI programs can scan your employees’ schedules and set a meeting time that works for everyone.
Tedious tasks like sorting images, transcribing, and cutting and pasting between different documents can now be performed by AI. This allows your employees to work more efficiently and makes their jobs more pleasant.
6. Boost your cybersecurity.
With AI, cybersecurity goes beyond just flagging abnormal behavior based on fixed parameters. Darktrace learns your normal business operations and picks up on anything outside the norm. It can stop advanced email attacks and provide security reports within seconds. Frighteningly, 94% of advanced email attacks get past standard email security filters, but Darktrace is designed to catch and stop them.
Most importantly for small businesses without a dedicated security team, Darktrace responds to security threats on its own. It knows the right actions to take and when to take them to keep your company safe, and it’s able to act more quickly than a person.
AI is no longer just for self-driving cars. Businesses of any size can use it to transform their sales, marketing and customer service without spending a fortune. Don’t be scared of this futuristic technology. Embrace it, and you’ll see that your revenue will soar to new heights. Today we are living in the age of Artificial Intelligent Systems, or A.I. for short. The rise of A.I. has been upon us for quite some time. From SIRI in the U.S. to self-driving cars, A.I. is continually evolving in a very human-like manner to the next level.
Artificial intelligence helps solve complex issues in a much more human-like way. Businesses today are increasingly taking advantage of new technologies like artificial intelligence and automation to streamline business processes, reduce costs, and increase productivity.
AI is going to impact businesses of all shapes and sizes, across all industries. Discover how to prepare your organization for an AI-driven world in my new book, The Intelligence Revolution: Transforming Your Business with AI.