Every business out there present themselves to the whole world by actively engaging with people, businesses and other entities to get leads, and business associations.
However, with the growth of the internet and social media it has become very cumbersome to keep up pace with the changing times and keep abreast with the stiff competitions out there.
We, all think of automations when it comes to doing repetitive tasks on a daily basis.
Here are some of the challenges most businesses face
1 DEFINING CLEAR MARKETING GOALS
It is shocking how many advertisers struggle with their marketing campaigns, target setting. In designing social media campaigns that fit with their company’s priorities, marketers face difficulties. This is cited by 47 percent as their greatest obstacle.
Although 70 percent of marketers remain a top priority for increased brand recognition, many are still unsure about which KPIs matter.
You would find it difficult to assess your marketing success and illustrate its importance to your stakeholders if your targets are not well-defined. For the potential campaigns, this will adversely impact the budget.
You should have ‘SMART’ Goals:
S→Specific
M→Measurable
A→Achievable
R→Realistic
T→Time-bound
2. IDENTIFYING THE RIGHT PLATFORM FOR MARKETING
In the selection of which channels to exploit, the next hurdle marketers face is, only a few marketers deeply investigate their potential customers thoroughly to define the channels where their target audience is engaged.
A disconnection between consumers and advertisers seems to emerge. You will see that 38% of social media advertisers use LinkedIn, whereas only 6% of users use the site to follow brands. This suggests that advertisers on sites that are not bankable are wasting their efforts and money.
3. UNDERSTANDING THE TARGET AUDIENCE
In traditional business customers approach Brands, whereas in the online world Brands go in search of customers.
It is very difficult and fruitless to spend on advertising and marketing if there is no clear understanding of the likely audiences to promote to, then this approach will be directionless, and aimless. Therefore it is very important to understand the customer behavior and align with them for what they are seeking for and get in front of them with right approach, doing a customer survey and the feedbacks you get.
4. DECREASE IN ORGANIC REACH
The organic traffic is free but very time-consuming and you lose on potential customers which otherwise will get to know your brand if you were marketing using different approaches like conducting customer survey, getting feedback from previous customers and advertising your brand using the visual medias like display ads on TV commercials, and hoarding and banners put on the commercial places like the shopping malls, recreation centers, and public places like the railway stations, airports, and other places where there is huge gathering of people.
5. INCREASE IN ADVERTISING COST
Brands with bigger advertising budgets may choose to purchase social media engagement through paying advertisements. But even that is becoming very demanding. The cost of advertising is rising and competition is stiff. Recovering your investment and making a profit from paid advertising is getting harder.
For More Details: CLICK HERE
Having said that, what is the final conclusion?
This is where ContentStudio comes in handy.
What is ContentStudio & How Does It Help in Social Media Marketing?
ContentStudio is a content marketing automation and social media management platform that is data-driven and AI-based that enables companies to quickly find, organize, compose and post engaging content on a variety of social media and blog media.
In order to make their social networks stand out and engage visitors, businesses can create advertisements by incorporating posts, videos, photos, GIFs, quotes, and other multimedia material.
In order to streamline marketing and social media workflows, ContentStudio has a suite of products for content discovery, preparation, scheduling and analytics, while allowing teams to collaborate on campaigns.
ContentStudio is intended to help organizations discover trending content, monitor competitor content, manage multiple social media networks, publish blog content, collaborate within teams, recycle evergreen posts, evaluate results, manage multiple brands, and much more. At any given moment, marketers can find out the topics are important and trending, source content online based on this data, or create their own custom content, and set up automated campaigns with pre-defined publishing rules.
Content can be published simultaneously on one particular site or through several social networks, and interaction can be optimized using amplification techniques such as suggestions for hashtags, image enhancement, and post recycling.
DOES THIS REALLY WORK?
IF YOUR ARE LOOKING TO SCALE YOUR SOCIAL MEDIA MARKETING & CONTENT CURATION TO MAKE BIGGER PROFITS WITH VERY LITTLE TO NO AD COST, YOU HAVE TO GIVE THIS A TRY