Historical Twitter data has always been a valuable information source for researchers. But, the introduction of analytics has made Twitter data a virtual treasure chest full of brands and marketers. Users on Twitter post over 6000 tweets every passing second, which takes it to users posting over 500 million tweets each day. Thousands of users share, criticise, debate, argue, validate, or condemn opinions on a regular basis. All of this happens within a matter of minutes. The volume as well as the pace at which users share information on this platform is baffling.
Major brands and marketers see these tweets as a treasure-trove full of valuable user data and audience insights. They leverage these insights in various ways to increase their brand’s social media presence and to grow their brand.
In this post, we are going to discuss how new brands, businesses, and marketers can leverage Twitter data to grow their brands and establish their authority in the industry.
Let’s discuss some important ways of analyzing Twitter data,
- Analyze your brand’s reach
Analyzing Twitter data can help you evaluate the reach of your tweets. You can use this to analyze the size of your audience by identifying the number of times your tweets appear in the users’ timelines. Apart from reach, monitoring the extent of the conversations related to your brand can help you identify the target audience. You can also use Twitter analytics to further analyze your Twitter audience to help plan effective marketing strategies.
Similarly, you can use Twitter data related to competitors to analyze their reach and influence in the industry.
2. Understand audience demographics
Understanding your target audience is essential to developing effective marketing strategies and increasing brand awareness. A Twitter data analysis can help you understand the demographics of your target audience. You can access insights like,
- Geographical location of your followers
- Genders of your target audience
- Audience age
- Interests of your audience
This can help you understand your target audience and plan effective Twitter marketing campaigns and strategies to generate awareness about your brand and increase conversion rates.
3. Analyze performance metrics
Another important reason for analyzing Twitter data is to analyze the engagement metrics of your tweets. Analyzing the engagement metrics (likes, retweets, replies, etc) on your tweets can help you identify the number of users that are actually interested in the products and services that your brand has to offer. It can also help you measure the impact and effectiveness of your Twitter marketing strategies.
You can also analyze Twitter data related to your competitors to evaluate their engagement metrics. It can help you identify effective strategies you can leverage to increase engagement for your brand. Analyzing the Twitter data of a competitor an established competitor can also help you set benchmark standards to measure growth.
4. Identify the target audience
Users on Twitter are more open to trying new products and services. But identifying your target audience is essential to planning effective marketing strategies to promote your brand and to reach the target audience. It also plays a major role in developing personalized promotional and advertising content to promote your brand. Analyze your Twitter data and look for users that actually engage with your brand. These users are the prospective customers of your band. You have to focus your marketing strategies on these users.
5. Find resonating content
Posting engaging content consistently and keeping your followers engaged is difficult even for seasoned marketers. But a Twitter data analysis can help you with that. First of all, analyze your Twitter historical data. You can extract various insights that can help plan an effective Twitter content strategy. By analyzing Twitter data, you can identify resonating content topics that drive engagement and keep the users hooked to your brand. You can also identify popular topics of discussion related to your industry and use them to create engaging content.
Similarly, you can also analyze the historical tweets of your competitors and extract engaging content topics from their content strategy.
6. Optimize posting time
Posting tweets randomly whenever it pleases you won’t help you increase your reach to your target audience. Twitter is a social media platform full of noise and the average lifespan of a tweet is between 15–20 minutes. If you don’t post your tweets when your target audience is online, it will be buried under their never-ending timelines. Your tweets have to be timed perfectly if you want your tweets to make a difference.
Analyze the performance metrics of your historical tweets. It can help you identify the time-frame when your target audience is online. Timing the tweets to when your users are online can increase engagement metrics on your tweets and increase your brand’s social media presence.
Also, posting tweets when users, when your target audience is online, can help you create trending conversation related to your brand.
7. Find and collaborate with influencers
Influencer marketing is probably the most effective and rewarding paid marketing channels in 2021. Brands and B2B marketers have already increased their investments in influencer marketing. The total influencer marketing spending is expected to reach $15 billion in 2021.
Influencers can sway user buying decisions in your favor. You can leverage their influence to promote your brand, generate brand awareness, increase engagement, or conversion rates for your brand. But finding the right influencer is essential to planning an effective influencer marketing campaign. Every influencer that engages with your brand can help you promote it.
Analyze your historical Twitter data as well as engagement metrics. It can help you identify social media influencers that engage with your brand. You can then analyze the Twitter data of influencers related to your industry. It can help you choose the right influencer to represent and promote your brand. You can also collaborate with micro-influencers also known as niche influencers to target more specific and relevant communities that are related to your industry. It will help you reduce marketing costs by targeting smaller but more focused audience groups.
8. Analyze what people are talking about your brand
Analyzing your Twitter data can also help you examine the quality of conversation related to your brand. You can analyze what your customers, competitors, or people in the industry are talking about your brand. It can help you understand the user sentiments and opinions of users. You can also gauge your brand 's market reputation as well as your authority in the industry. This can help you identify areas of focused improvement and enhance your brand’s social media presence. Apart from market reputation, analyzing Twitter data can also help you identify customer complaints or queries. You can leverage this to enhance customer support response time and retain users that have a bad user experience. It can also help you avoid a social media crisis. You never know which minor issue can escalate into a social media crisis.
Now that you know the ways of analyzing Twitter data, let’s look at a Twitter analytics tool that can help you automate the process.
TrackMyHashtag is an event and hashtag tracking paid Twitter analytics tool. You can use it to track, monitor, and analyze the performance metrics of your hashtag campaigns in real-time. You can also track tweets related to any keyword, hashtag, or @mention. It can also help you access and analyze historical Twitter data of any public Twitter account.
Key features of TrackMyHashtag,
- Real-time hashtag tracking
- Track your competitors
- Identify trending hashtags
- Find resonating content
- Identify industry influencers
- Access historical Twitter data
The basic paid plans start at $49 a month.
Historical Twitter data is a valuable information source that can be used in many ways to increase your brand’s social media horizons. TrackMyHashtag is the perfect Twitter analytics tool that can assist you in analyzing and extracting vital insights from Twitter data.
Do give it a try!