Mission Hill is the most popular neighbourhood in Boston among Airbnb rentees, while the least popular area is Leather District, which has only 50 reviews against 400 of Mission Hill, having an average price of $250 per night versus $120 at Mission Hill.
There are three features we will use to examine whether the given area in Boston is popular among the visitors or not: average price, number of reviews left, and the annual availability of properties in each neighbourhood.
According to the fig. 4, the Mission Hill area has the maximum numbers of reviews, over 400. Following by East Boston and Back Bay areas with 350 and 310 reviews, respectively.
It is important to note that the number of reviews was not split for negative and positive, according to Trustpilot research (2018) the top three reasons customers write reviews are:
· to help others make a better buying decision
· to share an experience, or
· to reward a company for good performance.
Given the research outcome above, it was decided that both negative and positive reviews would be beneficial for our analysis.
The fig.5 gives us more evidence to support our initial findings of Mission Hill, as the properties in that particular area available on average 50 days a year, which is the lowest availability ratio among other areas in Boston.
While the Leather District neighbourhood is the least popular according to the number of reviews and the availability ratio, with 50 reviews and is available 365 days a year.
The price wise: the Leather District (over $250) is one of the highest charging neighbourhood among the South Boston Waterfront (over $300) and Bay Village($270). The high price can evidence the lack of demand in these areas among rentees and this is also evidenced by the small number of reviews.
While Mission Hill has an average price of $120, which is more than twice less than the areas mentioned above, making the area attractive among visitors.